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Thriving Wig And Hair Extension Boutique Opportunity In Johannesburg For Sale

Johannesburg, Gauteng, South Africa
Asking Price:
R1.5M - R3M Inventory / Stock included
Sales Revenue:
R500K - R1.5M
Cash Flow:
Under R100K

Established for 4 years with a strong reputation and client base across South Africa, this thriving wig and hair extension business offers an incredible opportunity. Catering primarily to ethnic women, the brand has built a strong connection with its target audience, driving excellent organic Google rankings and consistent traffic to its fully optimized online store. The store also offers flexible payment options, including four "buy now, pay later" choices, giving it a competitive edge over international competitors.

With products either imported or sourced locally, there's no manufacturing involved, simplifying operations and reducing overhead. Combined with outsourced fulfillment, you can manage this business from anywhere while still tapping into a market valued at R6 billion and set to grow further.

The business has built an impressive social media presence, with over 100K Instagram followers and a database of 40K clients. Fully automated email flows are in place, designed for both client conversion and retention, and its presence on Takealot and Amazon under its own brand name ensures exclusivity. There's no risk of competing offers for these platforms.

Plus, a high-converting Facebook Ads manager is already operational, making marketing a breeze. For someone looking for an easy-to-run yet high-potential business, the momentum built over the years is invaluable. Starting from scratch would require significant time and investment, making this a rare and exciting opportunity in the booming hair market!

Property Information

Location:

Kempton Park

Premises Details:

Fulfillment operations are located in Kempton Park

Business Operation

Expansion Potential:

The business has huge growth potential through expansion into new geographies, services, sales channels, portfolio diversification and retail partnerships. With a growing market, there’s plenty of opportunity to reach new customers and strengthen the brand's leadership.

Competition / Market:

It is a dynamic market in terms of competition, with some businesses leaving and others entering the market, specially international players. High shipping costs, long delivery times, and limited payment options make global stores less appealing to this target audience. In contrast, this business offers fast local fulfillment, multiple "buy now, pay later" options, and a strong connection with its target market of ethnic women.

Reasons for selling:

Owner is relocating

Trading hours:

Online store 24/7

Employees:
0
Years established:
4

Other Information

Support & training:

Training and support will be available to the new owner.

Inventory / Stock value:
R300,000 - included in the asking price
Home based:
This business can be run from home.
Relocatable:
This business can be relocated.